US AIR FORCE
eNHANCED COGNITIVE HUMANS OPS
AWARDS:
Cannes Silver Lion, CSS Designs Awards - Website of the Year, Webby Best Use of Video/Moving Image, FWA of the Month, CSS Design Awards Site of the Month, Awwwards Site of the Day, The One Show - Digital Craft
AN INTERACTIVE GAMING EXPERIENCE DESIGNED TO TEST IF YOU HAVE WHAT IT TAKES TO BE AN AIRMAN
This new recruiting tool helps engage and build awareness of different opportunities in the Air Force that recruiters can send out to target audiences. Available as a mobile live VR event, desktop and mobile experience, players are taken through three different challenges, testing a variety of cognitive skills that Airmen use every day. At the end of the experience, the results will highlight which Air Force career paths would be viable based on their performance and how they can continue to improve their cognitive skills.
Role: Creative Direction / Design / UX
COGNITIVE ABILITY TESTING
Through a series of challenges, players’ cognitive skills will be tested, measured and given feedback on so they can develop further. It’s up to the participants to combat task saturation by working strategically and efficiently to accomplish each challenge and, of course, have fun while they’re at it.
