US AIR FORCE
SPECIAL WARFARE VR
TRAVELING IMMERSIVE 4D VR EXPERIENCE THAT PLACES YOU RIGHT IN THE BATTLE
In pursuit of the country’s best and brightest, The US Air Force continued their mission to stay on the the forefront of technology by creating a VR Special Warfare Tour, with the goal of dropping users directly into the center of a pulse-pounding, USAF Special Operations mission, complete with haptic vests, synced fans, and heat elements to immersive the player.
Role: Creative Direction / Design / UX
CALM AND THE STORM
Working with Special Operations Forces on location, GSD&M created a broadcast spot that was the basis of our VR experience. The challenge was taking the elements from the spot and translating it into a VR experience that captured the same look and atmosphere in a different medium.
DEVELOPMENT
our development partner Wildlife LA used real time motion capture to create a true to life experience. Photo-real quality textures and environments help the world building be believable.
4D INTEGRATION
To really take this experience to the next level, we implemented 4D elements into the fold to really make this a true immersive VR experience. Haptics vests would rumble and shake as bullets fly by. When a helicopter flies into the scene, fans above you would turn on simulating the propellers. Heating devices would let users really feel the sensation of explosions and fires. We even built a “shelf” on the interior that would simulate the hood of a humvee you can rest your gun on for support.
THE TOUR
We brought the experience around the country, in a portable booth. Visitors can get their scores, see where they stack up against real Special Warfare airmen, and take photos in a real Razer ATV.
