TONY HAWK BLOOD DECK

LIQUID DEATH

 

INFUSED WITH 100% TONY HAWK

We got the Birdman himself to sell us his soul and put his blood into 100 skateboard decks. Selling out in under 20 minutes. It was an instant hit, sweeping the internet including CNN, Hypebeast, TMZ, ESPN.

Role: ACD, Design. Agency: Humanaut

NAH HE TWEAKIN

Soon after the release, Lil Nas X, who had previously come under fire for releasing shoes with his blood in it, commented on the reaction to Tony Hawk vs his project and how the media tore him apart but Tony gets a free pass. This led to Lil Nas X commenting “nah he tweakin” on an instagram post by rap, which caused the internet to lose its collective shit and a new meme was born.
Here’s the BBC explaining how it happened.

NAH WE TWEAKIN

Before all the craziness died down, we brought Lil Nas X and Tony Hawk together for a beautiful fairy tale ending, including a beautiful collab video that once again rocked the internet.

ONE TRILLION SOCIAL IMPRESSIONS. YES, TRILLION.

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