BE THE FIRST TO EULOGIZE DEAD CELEBRITIES ON X AND WIN A MEDAL

When a celebrity dies, a solemn ritual begins: millions race to be the first to post “RIP.” The RIP Off rewards the fastest eulogists with a custom medal and immortality on this leaderboard. I worked with the crazy minds at BRAIN to help bring this bonkers idea to life.

Role: Creative Direction / Art

In Collaboration with: BRAIN

HOW IT WORKS

We analyzed 16 years of RIP tweets from Twitter users and stack ranked them by who tweeted the quickest. Those who were in the top 3 could claim they made their tweet, and receive an actual engraved medal memorializing their eulogy forever.

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LIQUID DEATH - DON'T F*** THE PLANET