FREAKISHLY DELICIOUS CANDY

For the launch of Rotten Gummy Cruncheez, we didn’t just refresh the new product; we also gave the existing Gummy Worms a complete makeover. With bold new illustrations and a revamped brand kit across both products, the packaging was designed to amplify Rotten’s playful, mad-scientist vibe. This overhaul not only made Cruncheez a standout hit but also reinvigorated the entire product line. The result? A record-breaking revenue weekend, surpassing even previous Black Friday and Cyber Monday sales.